ASFAR at the World Travel Market

A three-day stand presence at WTM London that needed to look authoritative on the trade press and warm on social. The destination delegation hosted senior buyers, so the photography needed to balance protocol with brand energy.

Roving stand-side coverage during peak hours, scheduled portraits for the delegation in the calmer windows, and a B-roll grab list for the highlight video. Selects to the press team within 24 hours each day.

Trade press placement on day two using day-one coverage, a stand-energy reel ready for the next-quarter trade campaign, and a portrait library now used across the destination marketing site.